Analytics & Optimization
Reading between trend lines
Your website and content must evolve to stay relevant to your audience. Website analytics and optimization help guide that evolution. Redline uses Google analytics and social media platforms to track all sorts of user and engagement data. We’re looking for stories within the numbers of people who are happy, confused and engaged with your brand. If we can figure out the characteristics of the people who are converting, we can develop a strategy targeting that micro-segment. If we see where people are dropping out of the flow, we can fix it. Analytics and optimization is a process of continuous refinement, monitoring and testing. Let us tell you the story in your website’s analytics.